MV Agusta to be sold again!
MV Agusta F4 Tamburini
It looks like MV Agusta is on the market again. The company has been exchanging hands for quite abit recently. It was first ‘resurrected’ by Cagiva after it purchased the rights to the name in 1991. The first ‘modern’ MV Agusta rolled off the factory in 1997. In 1999, the group was restructured and MV Agusta became the main brand replacing Cagiva.
It got into heavy debt and was purchased by Proton end-2004. Then came the famous 1 Euro sale to GEVI SpA. The company then sold its Husqvarna brand to BMW, leaving the group with only MV Agusta and Cagiva brands. In 2008, Harley Davidson bought the group for 70 million Euros.
And here we are today, with bike sales sluggish in the US (Harley Davidson worldwide net income declined 84.1% in Q3 this year compared to the last quarter), Harley Davidson has decided to leave the sports bike market to focus on the typical Harley kind of heavy and noise hog, in a ‘back to basics’ kind of move. Harley also announced that its Buell brandname will be discontinued. The company says the kind of profit it gets from a sale of an MV Agusta or a Buell is far less than that of a relatively low-tech Harley Davidson.
So who will be next in line to own MV Agusta?
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