Proton Australia

Miss Australia Universe endorses the Proton Saga!

December 24, 2009 at 1:43 pm by Danny Tan

The Saga is the latest model to join Proton Australia’s line-up, selling Down Under as the Proton S16. As its name suggests, the S16 is powered by the 110 bhp 1.6-litre Campro IAFM engine paired to a five-speed manual ‘box.

Its drive away retail price of $11,990 makes it the lowest priced new car in Australia. Before launch, Proton billed the S16 as the cheapest sedan in the market, but latest currency exchange rates have given the S16 an even stronger selling point.

The auto version will debut shortly while July 2010 will see the introduction a GXR variant that adds dual airbags, ABS, alloys, reverse sensors and fog lamps to the kit list.

It’s clearly a very good deal, but since the Saga’s looks aren’t exactly what you’d call pretty, Proton Australia has signed on Miss Universe Australia 2009 Rachael Finch for some “look at me” appeal. She will be featured in all S16 ads in Australia. A clearer view of the lovely Miss Finch is available after the jump!

Click for enlarged image